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The FOX Fiasco — How The Warrior Diet was Ambushed on National TV, and Why Never to Trust a Fat Health Expert

A few days ago, I was approached by producers from Fox TV’s “The Morning Show with Mike and Juliet” for a discussion about The Warrior Diet. I was asked to bring a female testimonial and recommended Brandy Jackson, co-host for our radio show “The Warrior Within”. Brandy lost over 57 pounds in five months (see testimonial at www.warriordiet.com). The producers told us that we’d be featured with a couple of other diets and that I will certainly get a FAIR chance to present and argue my approach. I was also asked to NOT challenge their experts with anything they weren’t prepared for…the first feature was “The Flat Belly Diet” – a typical calorie restrictive diet for women – same old same old nothing new approach. You could see how patronizing Fox experts were to this poor author lady, who kept nodding her head “yes, yes” anxiously waiting for their verdict.

To see the television clip, see http://www.mandjshow.com/videos/%e2%80%9cmj-investigates%e2%80%9d
-new-dieting-trends/. My segment is halfway through the video clip.

As we were walking into the studio, I immediately noticed how out of shape the nutrition experts were – one was overweight and the other one was under weight, which gave me a creepy feeling from the start (I’ve never trusted a health expert who looks unhealthy). I was asked to present The Warrior Diet’s main concepts and as soon as I started, I was cut off abruptly by these Fox experts. All I managed to say is that The Warrior Diet is based on similar principles as the ancient Greek/Spartan diet, explaining how humans are inherently night eaters and that the most successful diets in history were actually based on one main meal at night.

Nonetheless, before I could even finish presenting the first concept behind The Warrior Diet, this so-called medical expert interfered with the following remarks: First – “The Spartan/Greek experience was before science and therefore irrelevant”, and second – “An article in the journal Metabolism has shown that ‘people who eat their main meal at night suffer from blood sugar implications’.” Then this “starved” looking nutritionist next to him started screaming how “crazy The Warrior Diet is” insisting that it’s all based on “fasting” and didn’t forget to mention how damaging it would be for her clients. I responded first to the male “expert”, who failed to mention that the studies featured in Metabolism were done on people who were FORCE FED and against their spontaneous will had to eat only the food that was mandatory by the study’s terms and also had to consume a FIXED calorie intake (more than they wanted) – certainly NOT The Warrior Diet way. This expert also failed to mention that the scientist who conducted these studies – Dr. Mark Mattson – is a great supporter of The Warrior Diet and actually had featured The Warrior Diet in his article in the prestigious medical journal Lancet. I couldn’t even react to this stupid remark about the irrelevance of the Greek/Spartan experience which came from a guy whose medical education (maybe unknowingly to him) is fundamentally based on ancient Greek Hypocratian tradition – which ironically endorsed one main meal per day at supper. I’m still puzzled how a medical doctor today can possibly forget where the ideas of Western medicine had originated from.

As for this so-called nutritionist woman, obviously there is no point of discussion since she apparently became victimized by her own dietary approach with a look of someone who is seriously malnourished. In times of so much confusion as to “what is healthy” – she somehow managed to get a job as a nutrition expert with virtually no capacity to adapt to changes or admit that her “old” concepts of dieting on mainly calorie restrictions are obsolete, redundant and even dangerous to most people. The “eat frequently, eat moderately” approach has proven to be a complete failure. This approach is the very reason why people today are getting fatter and sicker than ever in spite of dieting more than ever.

The Warrior Diet is the ONLY diet today that puts the record straight regarding the three most critical nutritional blunders of our society which have been shattering people’s ability to manage weight and sustain health:

  • Wrong meal timing
  • Wrong food choices
  • Wrong food combinations
    • There is also a CRITICAL need to address the problem of chemicals in our food and environment – which has been inducing a fattening and sickening impact on our society with often mortal consequences. I was unable to present any of these elements in this TV show which after all invited me as a guest. Mike, the host, shook my hand before I was cut off and that was it, just like that…trying to save any more embarrassment to their experts who were not prepared for any substantial argument.

      Behind the scene I was approached by the producer of the show, “it was great and I’m so sorry that it was too short”…when I confronted these experts all I got was kind of a nod of the head, like this is business as usual, “more studies need to be done” – this is I guess what “experts” say when they don’t know what to say.

      Anyway, this short “face off” just demonstrated how stubbornly have mainstream nutrition experts been resisting any new viable solution to our current health disaster, how cowardly they’re trying to avoid confronting new ideas, persistently holding on to their old redundant and failing routines. And most amazingly, how people today have been okay with this ABSURD phenomenon.

      We’ll continue discussing this issue next week in our radio show “The Warrior Within” and at www.warriordiet.com. Until then, thank you all for your passionate support.

43 Responses to “The FOX Fiasco — How The Warrior Diet was Ambushed on National TV, and Why Never to Trust a Fat Health Expert”

  • Joseph responded:

    Mr. Hofmekler, It’s sad that you and Ms. Jackson were not allowed to continue to exlain your position and rationale. None the less, you both did very well: ¡Proeliator Invicta!

  • patrick dunaway responded:

    All I can say is what can you expect from mainstream media who are beholding to drug companies and the conventional medical establishment. They are almost guaranteed to sabatoge anyone who has something workable. Patrick

  • Marcie responded:

    It’s too bad that greed and/or ignorance are in control of the diet industry - they don’t care about the health and welfare of their clients. I tried every diet imaginable with roller coaster results until I came across the Warrior Diet. I’ve lost 6 lbs so far (in two weeks)and I not just look better, I feel better too - I have a ways to go yet, but I know I will acheive my goal wt with this healthy way of eating. And that “little meals during the day” routine does not work - that’s one that I tried - even though it didn’t make sense to me, I gained weight on that one, as I expected. Thank You Ori for making a difference and caring! The WD is not just a diet, to me it’s the correct way to eat!

  • Jay Bell responded:

    That was unbelievable. It’s unfortunate that health “experts” have the loudest voices. We wouldn’t have such a problem if people would just listen to ideas outside of their orthodox methods. Look at how rapidly orthodox ideas are proved unworthy in the fitness and medical industry every day through research. Arrogant (and unhealthy…agreed) “experts” might lend an ear on occasion and learn something.

  • maryjane knight responded:

    My question - who were the experts and what were their qualifications. Or did they have any???

  • Jay Bell responded:

    Sadly…if someone has an “M.D.” after their name, they’re automatically donned an expert in all things health related. It’s ridiculous. People will listen to anyone with a lab coat on.

  • Scott responded:

    Mass media doesn’t lend itself to this type of debate. This is especially true of the WD. I get the same types of reactions when I divulge my method for losing and maintaining a weight loss of 50lbs (225 start 175 present) on a 5′9″ frame in less than one year. It’s not just less weight, though. Aside from some residual waist fat (I am still debating the AED full bore) I am very solid as well. The transformation is remarkable and people I haven’t see in a while are astonished when they see me. I tried many diets until I stumbled across the WD. They all had marginal success. The one common denominator most diets have is balanced eating and exercise. Once I accepted that fact and found something (WD) that allowed me to go to bed and actually fall asleep satiated I was on my way. The problems with the WD are two fold and cannot be blamed on the lifestyle at all. First is the fact that it is hard to source quality food locally and expensive regardless of where you find it. Secondly, the problem with plastic is far more pervasive than I had ever imagined and too difficult to avoid totally. Ori, your message needs to be heard in Congress not a morning show. Unfortunately neither Congress nor the world is receptive to logic. Keep up the good work.

  • Lisa responded:

    It’s called “FAUX news” for reaason. Fox is not interested in details, facts, or your opinion, and they’re certainly not journalists. Unfortunately, their slogans - “we report, you decide” and “fair and balanced” hit the right note - even though the reality is so much different. I’m really sorry you went through that

  • Joann responded:

    This was NOT Fox news. It was a talk show on the Fox tv channel.

  • Bob Garon responded:

    I also wanted to add that I just wanted to reach out and choke that doctor for his ignorance. Look at him- he’s fat!!!! The “dietitian” didn’t even hear Ori out and wanted to jump down his throat because she heard what she wanted to hear. I like how Brandy lost the same amount of weight in half the months that the Flat Belly person did. LOL I bet Ori and those 2 had a good discussion behind the scenes. I wish they’d air that if they could. These people did not listen to the logic, evidence through trial and errors, and facts supporting the WD whatsoever so how in the world could they argue it. This entire show was ridiculous. I don’t think it made Ori look like an idiot as they tried to do, but he certainly did not have the opportunity to support his claims as much as he should and then was ganged up on by 2 against 1. Ori could have taken both of them anyway!

  • Sabrina responded:

    yes, Bob, that’s what I call a few of my favorite things, diet “doc’s” that are fat! my favorite one who dishes out advice on how to loose weight, needs to loose at least 40lbs himself, is Dr Phil. Ori, thanks for trying to teach the public yet again, your efforts are not in vain. next time you’re invited to a talk show, ask them what they mean by “fair chance”, & tell them to put their request in writing (so your lawyer can review it -if need be.) thanks again Ori! ~Sabrina

  • Jessica responded:

    I hate that you were treated this way. I think your information is EXTREMELY valid. Sadly, I think most dr. are idiots. They think if they read it in their JAMA, it MUST be true! Ignorance at it’s finest. Hello… why isn’t common sense used anymore!?! SHAME ON FOX!!!!!!!!!!!!!

  • James responded:

    Ori and Brandy………..GREAT JOB! Your visit to the Mike and Juliet show was informative and impressive, (despite the time alloted). More so than the so called experts who were there to comment on the authors ideas. Those experts rhetoric was quite weak (before science) and had time allowed you would have posed to many facts for them to counter. These EXPERTS just parrot work done by others without the complete understanding of the circumstances and criteria under which they are performed. Remember the eighties when the RDA food chart consisted of huge amounts of carbs and little to no fat? All the experts claimed that this was the way to health. Rice cakes, muffins, pasta etc. were favored over anything containing fat or protein. How EXPERT was that advice? YOU are the man investigating and proving the claims you make, not anyone else. Continue your work Ori and I wish you all the very best! By the way, Brandi you look terrific! Sincerely, James Hamilton

  • Troy responded:

    Ori, sorry that you and Brandy had to go through the debaucle you experienced, but unfortunately, this is the price one has to pay for attempting to present the truth. How many times has this been repeated through history, because the mainstream and/or experts refused to listen? Just keep up the good work! I had to laugh when Mike, the host, said, “Now I know why they call it the warrior diet!” I am looking forward to when the warriorelite program is ready. I am sure that there will be many who will want to participate in this. When one knows the truth, the truth brings freedom to that individual.

  • Scandinavian Warrior responded:

    I got really upset watching the show. Despite you giving arguments they had no answer to, they wouldn’t even let you explain yourself. It’s a big problem going to the media with this diet if people are making a fool out of it, it’s bad for us, but still we want to reach out to people… I belive it’s up to us followers that find this lifestyle befenicial, to spread the word. Be strict about it (the diet) and when people give you compliments on your success you just say that you follow the warrior diet. Nothing else. Let them look the infomation up themselves. Obviously it works marvels since you (who got them thinking) are a living proof. I hate people around me that says that they need to lose weight but aren’t for the world ready to permanently exclude some stuff from their meals, like soda, sweet desserts etc -”beacuse you gotta live also”. I’d like a good set of arguments for this that don’t make you sound cold and judging..

  • Peter Mincev responded:

    Another fine example how the so called experts lead the masses to fat farms . Medical profession has always appaled me . Their number one interest is to have us opiated with the pharmaceuticals that destroy our well being . Hmmmmmm if the experts are so knowledgeable how come diabetes and heart disease are on the rise ?

  • Hunter responded:

    Forget about them, we know it works. We know Ori is right, and is trying to help us.

  • Mark Winters responded:

    This reminds me of the teachers of ab classes who don’t have any. I’m a L1-CWDT and have witnessed first hand a man in his 50’s with 5% (correct me if I’m off by a percent Ori) body fat and the aerobic power and ability to resist fatigue while training that is quite frankly ’stunning’. No one among approx 50-in a class could match the man. Some half his age and looking as though they could pull a truck out of a ditch. Throw Ori and the other experts out into the jungle and see who survives?

  • Jessica responded:

    Couldn’t have been said better!!!!!!

  • Doug Descnat responded:

    The “doctor” is a fatt-ass, and the “nutritionist” is skin and bones. NUFF SAID. Thank you for giving it to us straight, Ori

  • Frank Curto responded:

    Ori and Brandy: Sorry to see you come under attack like that on Fox but you obviously hit a nerve there which is a good thing. I think the rolly polly doctor and the anerexic dietician could learn alot from you. I’m sure that scares them. If they could get over themselves and their “science” for a minute, they may actually understand were you’re coming from and why basic princples of human biology can never be surpassed by their so called modern science. You may be a small voice in the wilderness Ori but some of us out here are hearing you. Thanks for being that voice.

  • Niels responded:

    Very sorry to hear about your ambush. This is modern news warfare as perfected by Fixed news. Nobody gets a fair deal at that station. I always think of the gym bunny who told me that squats are bad for your knees. Did you think he had a leg to stand on?

  • Emeka responded:

    I love how the ‘expert’ says the greeks and spartans were before modern science. And modern science has made more fit than the spartans? WRONG! You got the message out there Ori. Someone out there will see through the dross

  • johnsotp responded:

    That is crazy what they did to you!! They don’t know whats good for them. I’ve never felt so great and energized. I turned one of my friends on the warrior diet and he lost 30lbs. in 2 months and didn’t even go to the gym once the whole time. His dad just turned 50 yesterday and he just bought the book and we all love it, you know what your doing Ori. Keep hard charging don’t let this get to you. The Warrior diet ROCKS!!!!

  • Evelyn responded:

    I saw the Fox segment and was appalled by the chubby doctor and scrawny, hysterical nutritionist. Not only were they examples of conventional medical and nutritional advice, they were also ready to pounce on and denounce anyone who didn’t fit into their pre-existing notions. How many people suffer from such bad advice and wonder why they are unhealthy and overweight? However, I was so impressed with Ori that I immediately bought the AED, the Warrior Diet and Maximum Muscle, Minimum Fat and have changed my eating habits. Thank you, Ori.

  • Josh responded:

    The “experts” are the reason our nation has such a major problem with obesity. The Low Fat 80’s which became the Low Carb 90’s. It is the narrow minded industry types that have confused the public to the point of mental exhaustion, and have made eating and dieting a neurotic obsession. I imagine the tubby doctor eats his six “mini meals” per day consisting of low fat turkey breast, rice cakes, wheat thins, and other such delicious foods. If we are to follow this doctors logic the Romans, Spartans, and Greeks all lived before “modern science” they are oudated and unimportant; therefore we should be in MUCH better shape than they were. Is this the case? I wonder if anybody will be carving a statue of the expert doctor and his sidekick anytime in the near future?

  • Kobus responded:

    Next time you’re on TV - don’t say a word - just take your shirt off and tell the other “experts” to do the same. That will not only shut up the experts, but make the audience believe - results speak more than academic rhetoric. End of story

  • Steve Sisk responded:

    This reminds me of a row I got into with an up and coming nutritionist “expert” visiting my men’s health class at college. It’s amazing that even in the field of nutrition people are so inclined to dogmatic support of ideas which have no basis in reality, and how harshly they respond when people challenge these views. Thank you Ori for reminding us how we are really meant to live our lives.

  • Cheryl responded:

    The two “experts” really made them selves look bad. Ori stated facts and she jumped to a wrong conclusion of fasting rather than undereating…. Sometimes people only hear what they wat to hear and maybe she was just looking to shoot it down. Don’t the ” experts” do a little research before the segment? PLEASEEEE .. another reason why I don’t watch TV. Brandi - you look awesome!! great work!!

  • Stephen M (Ethesis) responded:

    I’d note that in person the nutritionist actually looked thinner than she does in the clip. I was also impressed by meeting the author of the warrior diet after the show. Glad to see you posting here about your feelings and the extended response

  • Lee responded:

    Hello Stephen, Thanks for coming over! I’m sorry you got the same treatment as Ori. It’s funny you mention this — it had occurred to me that she probably looks bigger on TV than she does in person. You must’ve been able to see right through her (literally and figuratively)! Anyway, congrats on the success you’ve enjoyed on the SLD, and you’re welcome here anytime!

  • Alex responded:

    We got same problem in Sweden. Media and thier so called Diet gurus are al FAT and funny. I fight on your side -ORI!. I salute you -

  • Stephen M (Ethesis) responded:

    Lee, You could see her bones all the way down her chest, which was unnerving. Talking with her after the show, she works very, very hard to keep her weight where it is. Reminded me of when my brother was working with anorexics, though I obviously didn’t talk with her long enough nor have the skills to make that diagnosis (my favorite encounter in my brother’s program was someone making an incorrect diagnosis of someone who looked anorexic, down to the facial hair, but just had metabolic problems. That convinced me that if professionals had trouble, I couldn’t do it). But I was impressed by how much sense youall made when you actually had time to talk. Wish you well.

  • julia responded:

    Yay Ori! Those “experts” definitely felt threatened by you. You were out there saying everything they believe in is wrong! Since most of the “information” published by the diet industry and the medical community really is wrong, it’s vital to get the message out, and I think you got your point across to anybody who was willing to listen, in spite of the short time frame. To me that whole conversation looked like a living example of the harmful effects of xeno-estrogens (overweight, emotional hysteria, mental fogginess) vs. the results of a truly healthy lifestyle (fitness, clarity, stability, and dead-on focus). The fear of change in our society is a big part of the epidemic of overall illness. It’s ironic that what people need to do is return to a traditional way of living, just an older one than they’d expect.

  • Coach Jim Massaro responded:

    Earlier today I called into Ori’s show to let him know of the out cry my clients had over the show,as I said on the phone my phone was ringing off the hook. One message I was unable to get across was that all my young athletes that folow the diet not only have they lost weight, and got in great shape. But what’s most important part to me is the fact that they learned how there bodies work.They know what foods work for them and what foods don’t work.This is rewarding as a coach to know that they have learned the hardest part of training, the proper diet to fuel their bodies .

  • Jon Louthan responded:

    Ori, I think your insight into our current food issues is straightforward and no BS. There is just a lot of people out there that have to candy-coat everything and make it sound medically correct (like politically correct, almost). I agree with history, and I believe that even when I was growing up I noticed I had higher energy levels when I barely ate at school. I hope more people can have a chance to see this diet, so keep putting it out there even though there is some resistance. Thanks for what you have done already… I appreciate it deeply.

  • Kathy T responded:

    I heard about your diet on this show, and was intrigued…their cutting you off didn’t hurt you, in my opinion, only helped, because I wanted to know more! You’re ideas make sooo much sense, and I can’t wait to get the book! Good luck!

  • Rick on responded:

    Yeah those people were very rude to Ori. That fat nutritionist has some nerve to be preaching lies like that about Ori. I have been doing the Warrior Diet for 3 months and it’s totally great. I have had similar people say to me that I am crazy for undereating all day but they are just getting fatter and I am getting leaner. Ori we here are with you and I appreciate your efforts against these calorie counting obsessed wackos out there that give advice that leads to people getting fatter and fatter

  • Ryan responded:

    Those “experts” are brainwashed imbeciles! There is no new discovery when it comes to dieting. Ori did the intelligent and logical thing by looking into the past at people who exhibited great health for centuries. We need carbs during the day? Then how come I went on a 6 mile hike, came home, did a light kettlebell workout with nothing to eat during the day, just water. I had a big meal at night and felt great! Carb stretching is real. The Warrior Diet is the diet above all diets. It’s tough watching people suffer because the have been misled.

  • Larry responded:

    As a junior associate at a large CPA firm I worked for a guy who was totally into fitness. His main regime was running about 10-12 miles each morning and doing some weights. He was 20 years my senior and the time I met him he was 50. This was in 1994. His diet was a cup or two of coffee before his 6 am run and a little fruit afterwards. He ate nothing all day until dinner time. He was the most energetic CPA in the office as well as the most fit. He had a 6 pack in his fifties. At night, he loved a big family dinner…wine, a big salad, and lots of food. A true warrior…when I read the Warrior diet I thought of him…It works…people thought he was crazy “starving” himself during the day, but this guy was the highest producing partner in the firm…a CPA warrio

  • emeka responded:

    that’s amazing. More and more people I meet eat the warrior diet way by neccesity without realizing it. They also don’t have weight issues. go figure.

  • Anthony Ellis responded:

    It’s expected on a news type program. The purpose is to maintain he “status quo”, not explore new territory to any decent extent. Health professionals have to play the game. Never stand out or separate yourself from your peers. So whether the Warrior Diet is worthwhile or not, they don’t care. It’s too risky to explore. Basically they consider anything “different” or not “establishment” approved as risky and the buyer should beware. The problem is that the “establishment” are the ones that made America the fattest country in the world. Why in hell should we keep listening to them?

  • Bishie responded:

    Why not spend more time getting the theory behind WD tested(i know there is support on various elements of it, some recent, some older). It is not hard to setup a experiment with Warrior Diet vs at least a matched control group. Gaining credibility from “experts” views and anecdotal “transformation” stories is bad science. Good for marketing. I see the fiasco more as a communication/presentation problem. A feeling of being the underdog, not being accepted and a need to prove ones point, being heard. The dynamics of the communication certainly went in that direction, and also this blog entry in my opinion. In a way you get pushed into their game and end up gaining a weaker position. Spending time afterwards to get frustration of the chest does feel better, but does nothing in how WD is perceived. People that endorse it come with support and skeptics keep their view. This is not meant as a flame, just a point of view. I personally am trying WD with ok results (just started ;) ). Coming from a science background i am interested in tested claims and think an important part of getting accepted is doing the hard work yourself. Go beyond success stories to valid claims acquired in controlled test-setting.

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