Protein and the Rule of Three - Part 3

Why is it that not a single, viable protein supplement exists? Apparently it's harder than putting a man on the moon!

Sport, health and diet products

You might as well eat grass clippings from your back yard

Virtually every nutritional supplement on the market today - products ostensibly designed to improve health - are in fact loaded with either massive amounts or sugar or massive amounts of chemicals - or both! In addition these products use cheap, cheap nutrients in order to maximize profit. If, for example, the supplement is supposed to be a protein powder, the protein used is inferior because inferior protein costs dramatically less than high quality protein. If the supplement contains a carbohydrate, the carb source used is inferior. Now on the label required by law these firms will tout how incredible and potent these products are, but in fact when they are manufactured a conscious decision is made by the maker to utilize the cheapest, least effective base ingredients in order to keep the price down and the profit margin high. The goal is not helping well intentioned clients and needy customers; the goal is maximizing profit, period!

When this inferior profit-product lands on the shelf at the local shopping mall health food store, and John Q. Public are earnestly shopping for their meal replacement packets, their protein powder or their Creatine Monohydrate, the price of the bogus product will be low, if not lower, than the worthless product sitting to its immediate left on the shelf, or the equally worthless product sitting to the immediate right on the shelf.

If, on the other hand, you are selling 100% pure protein powder and you use a quality protein as the basis for your product, because you are scrupulous and serious, you pay twice as much for your protein base as the unscrupulous huckster. Your powerful and potent protein powder will yield the highest biological value and will cost $40 for a canister. The huckster next to you sells his worthless protein, Turbo Double X with Nitrous Oxide Booster Factor for 1/3rd your price. His pathetic product is loaded with massive amounts of sugar or all types of horrible filler and chemicals, but he doesn't give a damn because he can sell his product for $15! Why so cheap? There is nothing of value in his product.

His label is flamboyant and colorful and full of eye-catching phrases and promises. He spends more on the catchy labeling and eye-catching advertising than he spends on what is inside the canister. The ignorant buyer picks up your legitimate product, a product that could actually help him. He winces when he sees your 40-dollar price. He picks up Turbo Double X, reads the label proclaiming "Incredible results in less than two weeks or triple your money back!" He sees the 15-dollar price and buys it. He takes it home and tolerates the taste because it has more sugar than a quart of Ben & Jerry's Ice Cream. Of course he obtains zero results because he might as well eat grass clippings from his back yard. This is typical of the ridiculous products sold in mall health food stores nationwide. Unfortunately virtually every product in that store is completely and utterly worthless.

Coming next: Part 4 (Final) - Isolated proteins do not fit humans, not even animals